What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscribe, comment, download something, watch another video, or buy something? Or do you ask something different? And importantly, when do ask them? Today we’ll give you some answers.
HOSTS: The Video Marketing Value Podcast is hosted by:
– Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube
– Gwen Miller LinkedIn | Twitter
– Shelly Saves The Day ShellySavesTheDay.com | YouTube
SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.
PRODUCER: Jason Perrier of Phizzy Studios
Gwen Miller:
“Maybe we don’t do a subscribe CTA anymore. We know that YouTube places very little importance on whether you’re subscribed to something on whether they’re going to show you another piece of content from that channel. There are much more going off of how you watch and what you click on. So do you get more bang for your buck instead of asking people to subscribe, asking them to click on another video and watch more of your content? So the algorithm is like, oh, they will click and watch this channel. Let us show it to them again.”