If you’re in charge of SaaS growth, you’re probably already doing all the standard organic videos and social media, email and other things (which is great – well done!). But if you’re here, those methods, while important, are not driving enough growth fast enough to suit your needs.
So you’re probably realizing several challenges:
1. Time: It takes time to grow organically. And your pace of growth might be fine. If so, don’t change anything.
2. Expense: Advertising, including YouTube Ads, are more expensive than organic growth. On the other hand, if done right, they take hours of work off your plate, saving you time, and getting you to your destination faster.
3. Strategy: As with anything, there’s a method to doing it with greatest effect and efficiency. Doing YouTube Ads in the most effective, cost efficient way takes a strategy and methodology. Hiring the right person help, or you can try it yourself, which may take more time and money.
What people are saying:
Why people come to us:
For SaaS, courses, and membership marketing, the standard methods are no longer converting like they used to.
1. Content Marketing Traffic is Down: Why is traffic to your blog and website down? Well, people used to visit your website after finding it via Google. However, a few things have changed.
a. The “Google AI Snippet”: Google now has an “AI snippet” at the top of most searches the prevents people from scrolling to your blog posts.
b. Google Ads Overwhelm and More: Google ads come next on the Google page, so if you’re not doing Google ads, it’s even longer to scroll to your blog. Then there’s the “People also search for”, which pushes your blog further down the page.
c. More AI-based “Searches” Many people aren’t looking to Google at all to answer questions anymore. They’re going to places like ChatGPT to ask their queries.
RESULT: Of course your website traffic is down! Organic traffic is not dead yet, but your potential customers need new avenues of finding your content and service.
2. Email Traffic is Down:
Email marketing has been a longterm success, and still is. But due to email overwhelm, email providers like Outlook and Gmail are putting harsher filters on user’s inboxes. So if some of your subscribers are not opening your emails, it can down-rank your entire list, placing more of your emails in the Spam folder.
RESULT: Find ways to re-engage your subscribers or get them to re-subscribe, sometimes with ads that retarget those already subscribed.
3. Social Media Traffic is Harder:
Social media platforms make money when people stay on their platform, not when they click over to your website (unless they click from an ad). So social media platforms are giving less and less traffic to content where people click off to visit your business. This make organic growth to drive sales and signups much harder.
RESULT: Ads should be a part of your social media plan.
