How To Create Helpful “How To” Content – AJ Wood of Adobe

AJ Wood is a solutions consultant for Adobe and a creator in the Photoshop space. Today AJ is talking about how to create helpful “how to” content to engage YouTube viewers.

GUEST: AJ Wood – Create Helpful “How To” Content – Video Marketing World Talk | | Twitter | Facebook | YouTube | Instagram | LinkedIn | Adobe Creative Cloud – Business Design Best Practices – YouTube Playlist

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HOSTS: The Video Marketing Value Podcast is hosted by:
– Dane Golden of and | LinkedIn | Twitter | YouTube
– Gwen Miller  LinkedIn | Twitter

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PRODUCER: Jason Perrier of Phizzy Studios

AJ Wood:

“There’s actually different types of how-to content. And there’s three that I’ve categorized. The first one is just simply a step-by-step guide. The second how-to video is one where you are relating a teachable skill, where the person’s going to watch the video, and not only are they going to learn a tip or technique, but they’re also going to learn a concept. And then the third type of how-to content is question and answer.”

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