Last updated on June 15th, 2024
AJ Wood is a solutions consultant for Adobe and a creator in the Photoshop space. Today AJ is talking about how to create helpful “how to” content to engage YouTube viewers.
GUEST: AJ Wood – Create Helpful “How To” Content – Video Marketing World Talk | ajwood.com | Twitter | Facebook | YouTube | Instagram | LinkedIn | Adobe Creative Cloud – Business Design Best Practices – YouTube Playlist
HOSTS: The VidAction Podcast is hosted by:
– Dane Golden of VidAction.tv and VidTarget.io | LinkedIn | Twitter | YouTube
– Gwen Miller LinkedIn | Twitter
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PRODUCER: Jason Perrier of Phizzy Studios
AJ Wood:
“There’s actually different types of how-to content. And there’s three that I’ve categorized. The first one is just simply a step-by-step guide. The second how-to video is one where you are relating a teachable skill, where the person’s going to watch the video, and not only are they going to learn a tip or technique, but they’re also going to learn a concept. And then the third type of how-to content is question and answer.”