YouTube Shorts Controversy And Business Strategy

Last updated on June 15th, 2024

How do YouTube shorts figure for your business? Is it something you should dip your toes into and what approach should you have. Shelly, Gwen and Dane give you the best strategies on ways to use YouTube Shorts for your business.

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HOSTS: The VidAction Podcast is hosted by:
– Dane Golden of | LinkedIn | Twitter | YouTube
– Gwen Miller LinkedIn | Twitter
– Shelly Saves The Day | YouTube

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame,, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Gwen Miller:

“You know just because you’re interested in seeing someone in 60 second increments doesn’t necessarily mean that you’re going to hit subscribe and watch more of their content, of longer content. I see them much more as a business proposition, like that’s great because it is so hard to get people to click on a business video. It really is to make that decision. But something short starts to auto play they’re like, oh no, no, no, that sounds interesting. I think that’s a great teaser to bring them into a more business setting.”

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