As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How do you know what value to place on them? And how do you know afterwards what kind of value you’ve gotten. In this episode, Gwen shares with Dane and the listeners how to track your return on investment (ROI) from your YouTube influencer marketing campaigns.
PRODUCER: Jason Perrier of Phizzy Studios
“I think a big one is your market fit. Right. You know, it’s very tempting to just be like, I just want to go after the biggest YouTuber with the biggest audience. Correct. Right. I’m going to make more sales because there’s more people. Not, if that audience isn’t prime to buy your product.”