YouTube Influencer Marketing ROI

YouTube Influencer Marketing ROI

As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How do you know what value to place on them? And how do you know afterwards what kind of value you’ve gotten. In this episode, Gwen shares with Dane and the listeners how to track your return on investment (ROI) from your YouTube influencer marketing campaigns.

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HOSTS: The Video Marketing Value Podcast is hosted by:
– Dane Golden of and | LinkedIn | Twitter | YouTube
– Gwen Miller  LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including:, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Gwen Miller:

“I think a big one is your market fit. Right. You know, it’s very tempting to just be like, I just want to go after the biggest YouTuber with the biggest audience. Correct. Right. I’m going to make more sales because there’s more people. Not, if that audience isn’t prime to buy your product.”

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