How To Track YouTube Metrics For Business

Table of Contents

Last updated on June 5th, 2024

GOAL:

Learn which YouTube metrics to track for business.

YouTube metrics include more than views.
If your goal is awareness, then views are a good metric.
If your goal is clicks or signups or some other form of conversion, then those are the important metrics, or key performance indicators (KPIs).
One video can’t accomplish every goal. There’s a different success metric for each video.
Different kinds of videos can drive brand awareness, consideration, or conversion.
Decide the true goal of your video by asking “What is a successful result?”
With paid media, Cost Per View (CPV) is generally the wrong number to track. Instead, track clicks or conversions.
You should definitely be tracking Customer Lifetime Value (LCV), this will tell you how valuable a sale is.
Understand your customer journey, and create videos that help follow that process, and track success along the way.
Once the customer clicks on your website, you can guide them into nurture content.
Exchange email for something of value, like a free trial of product. This is the consideration phase.
You can follow up with an email nurture sequence that includes links to more YouTube videos.
Testimonials are helpful in the consideration phase.
YouTube can be an integral part of a funnel, whether B2B or B2C.
YouTube can have tremendous value in growing brand awareness, educating your audience, and building a relationship with customers.
If you can own the search results for your niche topic, even if it’s a small number of views, that could mean big dollars for a B2B business.

Now you know what to track for YouTube Business Metrics