The 3 Key YouTube Analytics Factors With Antonio Centeno Of Real Men Real Style

Last updated on March 7th, 2022 at 11:28 pm

• Factor #1 – Video Topics Are Key
• Factor #2 – Thumbnails Are Key
• Factor #3 – 60-Second Audience Retention Is Key

Antonio Centeno runs Real Men Real Style. He gives you his 3 key factors to succeed as a business channel following these YouTube analytics. He researched more than 100 factors.

Factor #1 – Video Topics Are Key

1. Spend the time learning which topics will resonate with your audience.
2. Sometimes he doesn’t publish a video, even if it’s completed, if it won’t resonate with the audience.
3. Every topic has to be a winner before uploading it.

Factor #2 – Thumbnails Are Key

1. You should know your thumbnail before you even shoot the video.
2. His team creates 30-40 possible thumbnail variations.
3. They first focus on the on-thumbnail text language, then on the image in the thumbnail.
4. They pre-test the final five on his website beforehand to find the most clickable one.
5. The thumbnail should show emotion.

Factor #3 – 60-Second Audience Retention Is Key

1. The first 60 seconds need to be edited very tightly.
2. They want to have 80% audience retention at 60 seconds.
3. If they watch a minute, they’re more likely to watch longer.
4. If he keeps audience retention at over 50% at the very end, then he’s got a better chance of them watching the next video.