So – how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more general business? Email signups? What about Google searches, did they increase for that brand during that time? What about overall views of other videos on the channel?
HOSTS: The Video Marketing Value Podcast is hosted by:
– Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube
– Gwen Miller LinkedIn | Twitter
– Shelly Saves The Day ShellySavesTheDay.com | YouTube
PRODUCER: Jason Perrier of Phizzy Studios
Shelly Saves The Day:
“A lot of different videos, their campaigns have different measurements of success. Some are about brand recognition, some are about converting clicks, some are about something else. So I think it’s very important from the get go before you can say is one more successful than the other. You have to say, what was the goal of this video to begin with?”