How to Build a Successful Social Media Plan for Social Video with Christina Cooper of Kin

Last updated on June 15th, 2024

Christina Cooper of Kin breaks down what should be in your social media plan and what kind of social media team you should put together.

GUEST: Christina Cooper Kin | Linkedin | Instagram | Facebook | Instagram

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HOSTS: The VidAction Podcast is hosted by:
– Dane Golden of and | LinkedIn | Twitter | YouTube
– Gwen Miller  LinkedIn | Twitter

SPONSORS: This episode is brought to you by our affiliate partners, including:, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Christina Cooper: “The first thing you should ask yourself, too, is what do I hope to accomplish with social media when thinking of your goals in particular? So for an example, if your goal is to maybe increase brand awareness. Maybe you want to grow your audience more. Perhaps you want to boost your community engagement or generate leads or sales, or maybe even drive traffic to your website. Those are all good examples of goals and which I would pick out like one, two, three, and in order to have the most importance and start there.”

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