Last updated on March 7th, 2022 at 11:25 pm
THE GOAL
To learn how to make a great character for your YouTube Ad and transform your viewers into loyal customers WHY DO THIS? Customers want to identify with a character that can help them solve their problems. A fictional character can bring together the need characteristics in one person and win over the audience.
WHO NEEDS TO KNOW THIS?
If you’re producing an ad for YouTube, you’ll want to know what makes an effective character that will connect with your customers.
BEFORE YOU BEGIN, KNOW THIS
Dan Harmon and The Harmon Brothers have created many of the top “viral video” ads you know and love, like Squatty Potty, Purple Mattress, FiberFix, Chatbooks, Poo~Pourri, BedJet, ClickFunnels, Lume and more.
WHAT YOU’LL NEED
Harmon Brothers University teaches how to create great characters at http://HarmonBrothersUniversity.com. “We’re opening up our entire playbook for people to learn what we do,” says Dan Harmon.
THE STEPS
- Give the character some degree of authority, so that when they speak, people believe them.
- Give the character some level of relatability.
- Often, the character can represent the demographic of the customer group at large, and speaks the language of the customer.
THE RESULTS
Now you understand the basics to creating great characters for YouTube Ads.
