Influencer Marketing

How Brendan Gahan’s “The Confessional” Goes Behind The Scenes In Influencer Marketing

Brendan Gahan has been asking his friends in the influencer marketing industry a strange question: “Can you do this anonymous interview?” he asks them. And he delivers on his promise – the interviews really are anonymous. To date, not one creator, brand, MCN or talent manager featured in Gahan’s soothsaying blog series “The Confessional” has […]

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How SheSpeaks Is Helping Brands Fight The Ad Blocking Problem Through Influencer Marketing

  Ad blocking is rapidly increasing across all platforms. On the fastest growing part of the web, mobile, 419 million smartphone users worldwide now use ad blocking. And mobile ad blocking is growing at 90% per year. Ad Blocking Grows On desktop, the story is the same. The most recent figures, now a year old,

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An Insider Look At Amazon Vine Product Reviews, And A Crusade For Transparency

The Disclaimer Tech product reviewer Lon Seidman starts each of his video tech reviews with a disclaimer, one he wrote himself. Unless he’s bought the product with his own money, the phrasing usually goes something like this: “This came in free of charge through the Amazon Vine program. I’ve had no direct contact with Amazon

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15 Top Brand Deal Tips For YouTube Influencers, From Tim Schmoyer Of VideoCreators

Tim Schmoyer is a longtime go-to resource for anyone growing a YouTube channel. Most people know him through his highly-followed VideoCreators YouTube channel. But he also has a family vlog, Schmoovies, that has chronicled the lives of Schmoyer, his wife, and their six children for more than 10 years. Schmoyer has made a long-term commitment

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