Why Brands Should Care About Earned Media on YouTube – With Dane Golden

Last updated on July 12th, 2020 at 07:46 pm

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The VidPow Academy brings you Octoly’s VP of Marketing Dane Golden to discuss the importance of earned media on YouTube for brands. – Check out OctolyCheck out VidPow Brands often don’t realize that usually around 90% of what’s being said about them on YouTube is coming from creator/influencers, not the brands themselves. So it’s important to engage with influencers who are already talking about them.