What’s The Goal of Your YouTube Channel [For Business]?

Let’s stop a second and just ask, why are you doing a YouTube channel for your business at all? What’s the goal? If you don’t know the goal, you can’t accomplish that goal. Is it just views? What if the views are by people who would never be your customers? How should you think about subscribers, clicks, and other metrics? Should you try to track leads? And if you do, what’s the best way to track them?

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HOSTS: The Video Marketing Value Podcast is hosted by:
– Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube
– Gwen Miller LinkedIn | Twitter
– Shelly Saves The Day ShellySavesTheDay.com | YouTube

SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, and Rev.com, and other products and services we recommend.

PRODUCER: Jason Perrier of Phizzy Studios

Gwen Miller:

“At least as a creator you could argue, ‘Hey, these big subscriber numbers can make me attractive to advertisers who want to advertise on my content.’ If you’re a business, you’re not taking advertisement from other people, so you don’t care. And literally that subscriber metric is a vanity metric. It does not matter.”