A marketing funnel on YouTube just means that the broadest number of people start at the top, meaning they’re being introduced to you.
Then the people who are more and more interested continue on. And that funnel, just like a normal funnel that you might pour water or gas in or whatever it is.
That becomes a smaller group of people as they get interested and then they finally do become a customer or a member or whatever. And that’s a smaller subset.
So when we say top of funnel, we just mean people who have just been introduced to you.
– Dane Golden