Last updated on June 5th, 2024
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It’s all the above, because it all falls under distribution and it all falls under being able to extract from what you’ve already done so that you can distribute more.
HOSTS: The VidAction Podcast is hosted by:
– Dane Golden – VidAction.tv
– Shelly Saves The Day – ContentMinis
TRANSCRIPT
Dane Golden:
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Shelly Saves The Day, what is it? Is it content multiplication? Content repurposing? Some other thing?
Shelly Saves The Day:
It’s all the above. I’m going to go with content repurposing and multiplication. Absolutely, because it all falls under distribution and it all falls under being able to extract from what you’ve already done so that you can distribute more.
Dane Golden:
And you have a business that does just this. We’ve talked about it on other shows. It’s ContentMinis. So what does ContentMinis do? Just to give people an idea.
Shelly Saves The Day:
ContentMinis is a business that was born out of an idea that I had when I was a speaker at a conference, and I was telling. I mean, how very much like me that I was telling people they were doing things wrong? I was telling room…
Dane Golden:
I can’t believe it!
Shelly Saves The Day:
I know, right? I was telling a room of video podcasters that they were really selling themselves short by not taking their content and then creating other snippets.
I call it microcontent for repurposing on other social sites, usually video-forward. But that’s going to be, you know, taking out things for creating audiograms, promoting your video podcast. Maybe you are doing YouTube shorts, maybe you’re making Instagram reels or Pinterest idea pins. It was so much being left on the table.
And one thing I kept hearing over and over is I’m just overwhelmed by all the different platforms. I never have enough content. And I’m like, but you have an hour long podcast. How can we not already have 30 or 40 pieces of content from that. And then their, I would explain it to them and their heads would explode with excitement.
And then it became like, wow, why aren’t we doing this? And then they were like, can we hire you to do this? And I was like, at the time I said, no, but now I’m like, yes, yes you can. And so that’s how it all started. And that’s what we, we do is we take people’s long video streams. It could be, it could be a video on demand, it could be a video podcast.
And we basically chop it up like a little video chop shop and we. Bring them multiple pieces of content that they can then schedule and put out wherever they want.
Dane Golden:
Right, and, and we didn’t actually invent this. There’s a number of people that have been doing this. There’s, uh, Noah Kagan from AppSumo did this a lot. Gary Vee, our friend Trena Little, have all talked about this publicly. And then it, it moved on to be talked about by a lot of people. It’s not just taking a YouTube video or live stream or a podcast you can take.
Videos or images or text. You can turn things into blogs. What’s sort of the low hanging fruit? What’s the first thing someone should do if they have a long form video? Where’s the, what’s the first thing they should think about?
Shelly Saves The Day:
There are so many things that you can do, even if you were to create a carousel post, if you have a listical video of let’s say, top five reasons why you need to hire X company, and if you go through that in a 20 minute, Video, you could condense each one of those points into, you know, a one or two page slide on a carousel and have them slide through 10 slides to see more about it.
You could have them, you know, do so much with just that. You could take the transcript from a video and create a blog post that you put onto your website and then embed that video as well. Also boosting your SEO and hopefully send some traffic back to your YouTube video. I mean, the possibilities are really.
Endless. And even we have talked recently about even when you have a YouTube video, you can create more content on YouTube by simply utilizing the community tab, which we talked about last week, if anyone heard that episode. But you can take any of your old videos, create a community post, maybe some cool snippet of what was really going on in that episode or reason that they want to watch it.
And if you think about that, And if you have your video podcast and you’re putting it on YouTube and you’re able to distribute in all the places that YouTube is with the audio podcast version, I mean, there are so many things that you can do just from that.
Dane Golden:
So, uh, it really depends probably
on what
Shelly Saves The Day:
you said it, you said it. It depends.
Dane Golden:
oh, I did say it depends. That’s now we all have to drink a
glass of water.
Shelly Saves The Day:
Right. Drink it.
Dane Golden:
I said it depends. I was wondering why is she pointing at me? Did I have some sort of, did I say something wrong?
Shelly Saves The Day:
No, you said something very right.
Dane Golden:
But where you dis distribute? Your, um, your, your, your ContentMinis, your repurposing really depends on what you’re emphasizing. Some people do every single platform under the sun, some don’t. I’m a don’t, I’m a LinkedIn. Sometimes Instagram emphasize blogs and YouTube ads in addition to YouTube. Is it? Is that it?
Is it dependent on what you know, areas you are, you’re emphasizing?
Shelly Saves The Day:
The magic words. Yes. It’s dependent because if you think about it, you have very much kind of like the YouTube method where you can either do the spaghetti method, which is you just. Toss it all out there and see if anything sticks. Or you can be quite selective about what you go after. And it, it’s the same when it comes to the type of content you’re going to create with the end in mind, thinking about what platforms you might want to distribute on, if it’s going to be on, um, you know, TikTok, then maybe creating a slide carousel maybe isn’t your first priority, right?
Or maybe it’s going to be something with embedded captions, lots of emojis and things running across on screen to keep people’s attention. So if you think about, That, like where is for a lot of businesses, where is my ideal customer hanging out? Where are they going to be feeling most comfortable? Where would they want to come across?
You know? And that’s going into that demographics and psychographics of your own customers and where you want to be found and discovered. But if you think about that, then you can start to prioritize which platforms that you think that they’re going to be on so that you know where you want to distribute first.
But I think a mistake that a lot of companies and brands do is they do try. The same thing everywhere, and I think, you know, you have to respect a little bit the platform that you’re on. There are certain nuances about what people like on TikTok versus reels versus, you know, sometimes YouTube shorts or LinkedIn.
And when it is that different audience, maybe you don’t put the same content there, or maybe you don’t put it all in the same day. Maybe there’s seasonality and intentionality behind it. And so it’s really going to, you know, maybe come up with a strategy or a scheduling session for when you distribute.
Dane Golden:
What do you, so you people give you their long form. Let’s say they give you a big live stream. It’s an hour long, and they say, Shelly, just do your magic. We don’t know what you should pick out. How do you start to look through and say, I think this is a moment. What to you is a moment that should be celebrated and extracted?
Shelly Saves The Day:
I think it’s a moment when I start with, and this happens cuz I have several that give me webinars and they’re an hour long each and they’re in topics that I’m not necessarily interested in. And so my goal in mind when I’m doing this, which is sometimes to, I think any client’s benefit, is if you can take someone who doesn’t know about this space and maybe doesn’t have a lot of expertise in that space, obviously, um, but can still.
Find something interesting. There’s probably something that my ears perked up at. I’m like, I want to explore this. And so it really starts with as I’m going through, you know, do I make a timestamp? You know, or if they supply timestamps with like, I think this was a really good point here. And I’ll be like, I’ll be the judge of that.
Will see, but um, it’s sometimes it’s personal opinion like what piques my curiosity, what do they explain really well? Was there something that was really concise in a question and answer That would be a perfect standalone video, which happens a lot in a lot of question and answer type things where it’s a very clear question, very clear answer if I can just.
Chop that up, then that’s one thing. If it’s something where, and it happens a lot where they talk about subject A, but they do it at the 15 minute mark and the 30 minute mark and the 45 minute mark, I will take those pieces and I’ll shove them all together to make it one
Dane Golden:
great
Shelly Saves The Day:
type of video. Yeah.
Because a lot of the times it’s not in a contiguous, most times it is not section. And so I think it takes a little bit of, uh, trained ear and experience with. Oh, this is where the explanation went on too long, and we don’t need all of this, so we’re just going to chop it up into, you know, if it is the top five reasons to move to Dallas, then I don’t need the 32nd explanation of each type of point.
I’m just going to put them all together. And that’s a listicle, that’s a Pinterest pin, that’s a, a YouTube short. And if they are curious about more, then they would hopefully want to watch the video. But it’s still a standalone piece by itself. So the answer is, um, I go through and I use my years of YouTube viewing, training brain to understand what I think would want to be put in
Dane Golden:
How do you, uh, most things are the vertical. 16 by nine. When you get them,
Shelly Saves The Day:
nine by 16
Dane Golden:
know
Shelly Saves The Day:
I get them. They’re 16 by nine,
Dane Golden:
they’re, they’re more TV sized,
right? Shaped. And then if you’re, you know, repurposing them to other social, almost always it’s going to be vertical. So nine by 16 or square or something like that. What is the science behind deciding this is going to be good or this is how I’m going to do it for vertical?
Shelly Saves The Day:
Ooh. We’re digging into all of the inside secrets here. Okay. I’m going to get ’em
Dane Golden:
I want to All your secrets.
Shelly Saves The Day:
Yeah, absolutely. Um, okay, so one, it’s going to be dependent on is there stuff on the screen? Did they insert overlays? Did they have a slide that they’re referring to, which has happened a lot, you know, then they love their slides and they want to keep all of ’em.
And, you know, can I recreate the slide with very similar type of branding and look in a vertical format that’s an option, um, as they’re talking an interstitial with, you know, maybe cutting unto their, um, talking head. Portion of the video or is it something where I could insert like a little, um, clip of something to hide the fact that they had an overlay that took over the screen that would get cut off on the sides.
Um, so that’s kind of some creative editing. There’s also the option to like squish it into like a square and then make a, like that fuzzy bulk up background, um, or like make it move higher up into the frame. That way if they have in. In screen, like burned on captions. I can make the font real big and real tall to take up a lot of that, uh, ground underneath.
And then I’ve done stuff where I’ve actually, if you absolutely cannot, I’ll put that wide video in the vertical frame and then I’ll build a background of top and bottom that might have their information. And the background might be, uh, non-static. So it could have, you know, some waving movement and their logo, maybe their contact information.
And then, um, it may be in the parts where I can. Zoom in and punch in on that, then I can kind of like create some contrast. So those are some of the ways that I do it.
Dane Golden:
And what is the, the link you shoot for or is it just whatever is under the maximum of whatever is permitted?
Shelly Saves The Day:
Um, you know, if I can get a concise video, you know, done in under 30 seconds, great. Um, but I always try and aim for under, you know, 59 seconds cause I don’t want to mess with any of the platforms that are at that one minute mark. And so, It’s, it’s actually really challenging. I Okay. Some little insider tricks since I’m giving away all my secrets.
Um, so a few things that I do, I will usually edit inside of Final Cut Pro first, and then I move into script later, which we’ve talked about before. We both love it. But I will go in Final Cut Pro and if it’s very close to around the one minute mark, if it’s around one 10, I can usually. Fudge. So I take all of it and I increase the speed of them talking to about 110%.
So it will become shorter, and that’s one way that I will cut down length, and then I will go into script or into Final
Dane Golden:
cuts? Do you do jump
cuts? Like you just take things out of a sentence?
Shelly Saves The Day:
Sometimes I will absolutely. If they’re also, um, very slow in talking and they have a lot of pauses, then I will actually go in and I will either, if I can jump cut it or I also will do this, I’ll just take that section and then I’ll put it at 300% speed.
Um, because it’s especially something if they’re like raising their hands or something where it would look funny. You know, so it’ll just look like they’re raising their hands really quickly.
Dane Golden:
Oh.
Shelly Saves The Day:
I’ll, I’ll do that or I’ll go for sections, um, or especially if their hands aren’t on screen, then I will go and look for the dead space and I’ll just like chop it down a lot.
And that will usually get me under 59 seconds. You get all the secrets.
Dane Golden:
And I presume that you almost always do text of the, of what they’re saying that’s on screen at the time, or no.
Shelly Saves The Day:
I would say about 95% of the time, yes, text is on screen. Um, sometimes they want text and like emojis or text and color changing type of other thing. But yes, most of the time,
Dane Golden:
So you add emojis based on your own opinion
Shelly Saves The Day:
yes,
Dane Golden:
and sound effects.
Shelly Saves The Day:
sometimes.
Dane Golden:
Let me, let me tell you some of the things that we do on blogs, because I. I think that this is something that is just not done very well and is so valuable because if you think about it, where do people go first for most situations as they go to Google,
Shelly Saves The Day:
Hmm.
Dane Golden:
you’ve got a video.
Blogs are not hard to do. So why not make sure you have both the video and the blog ranking for whatever Google Query people have? Because you can do that. You can have both your video and your blog post about the exact same topic, both ranking
Shelly Saves The Day:
Yep.
Dane Golden:
S
Shelly Saves The Day:
only that, I’m going to give you one other secret that you can do is because it’s so easy to use places that have AI generated type of assistance. When it comes to captions one, um, I will sometimes, if I wanted to, I could go into a longer podcast or webinar or whatever and convert the whole thing into what looks like a Word document.
And then if I see as I’m going through it that they talked about. Subject X at the, like I said earlier, 15 minute mark, 30 minute mark, 45 minute mark. I can copy and paste those particular sections, stick them into a new composition there, and it will then take the corresponding video with what words are being said.
And it’s basically then creating another video with just, um, using text. And so it’s a really easy way if you don’t have, you know, a ton hopefully, but, um, that’s another way that you could also do it.
Dane Golden:
Absolutely. Absolutely. And there’s other ways of also ranking on Google. Sometimes you get into that featured snippet area, which there’s two types of featured snippet. There’s text and there’s video. Usually the text is some sort of list and list. Uh, and using the H T M L list formatting, just like a recipe is super important when you’re doing a blog post about, You know, a YouTube tutorial, essentially.
They don’t have to be about the same thing. You couldn’t be much more story driven in the video and much more a narrat, you know, tactile, uh, no, I don’t even know what the word is, um, tutorial based. I just, I guess in the, in the blog you embed them together. They’re both going to help each other rank, but we have other secrets.
Shelly, we have other things we do. It’s not just the formatting, but each headline of the subsections can be what they call H two, which is a special type of formatting when you break it out. Google really loves that for some reason. I don’t know why
Shelly Saves The Day:
It’s because it’s easier for the bots and crawlers to, um, find in the metadata and be able to understand what it’s reading. So that classification makes it so much easier for them to understand what they’re reading. And it’s a universal language that way, right?
Dane Golden:
Oh, and we also use very, sometimes the same, sometimes very similar thumbnails that, that are the featured image of that blog post. So it’s the, the thumbnail of the video is the featured image. Usually it has some sort of text in it. And that will rank on Google in the images section. So if someone is looking for images about how to do something, which is more common than you might think, then they’ll find that image and we go even further Shelly because.
Shelly Saves The Day:
Alt text.
Dane Golden:
Alt text. Yes. And also the names of the images on your website is very important. It doesn’t matter when you’re uploading to YouTube what the file name is, but when you upload JPEGs and pings and the other types of images, the file name and the alt text are both really key.
And also also YouTube will read the text in the images.
So what we do sometimes, depending on the situation, we may do screen grabs from the video and break those out into individual images. Within the blog post, there’s a plugin and I’ve forgotten a name for the for the moment, and that is, um, It will take a screen grab from the video and take out all the overlays better than if you had done a screen capture on your machine.
And then we al then we also, we minimize the image using tiny p n g or tiny JPEG to make it as lightweight as possible. And our default size of the image is 600 by 3 38. Because it’s big enough to show something, but small enough that it can be super lightweight and the page will still load faster. And then we cross reference the video to the blog post.
And by embedding the video on the blog post, they’re connected.
Shelly Saves The Day:
Yep.
Dane Golden:
And those are some of the things we do that’s repurposing just the same content really. But now you own that number one spot in Google and doesn’t everyone want that?
Shelly Saves The Day:
Absolutely. Because you know what’s on page two, right?
Dane Golden:
Nothing.
Shelly Saves The Day:
That’s where they hide the bodies.
Dane Golden:
That’s what they, nobody ever knows,
Shelly Saves The Day:
Yeah.
Dane Golden:
uh, um, also on mobile these days, they, and I’ve seen them do it more on desktop. Uh, they often for webpages have a featured image. So the better your images are, the more enticing it is to click on mobile on webpages, and that may continue on over to Google Desktop as time goes by.
But they definitely like it on mobile. It definitely gets more clicks when you have a featured image, but it’s a square image and Google makes that automatically it. So if you have rectangular images, Ideally, there’s a spot in there that is something they can center on for a square image. I know this is getting super nitty gritty, but I think our listeners and viewers appreciate it.
Shelly Saves The Day:
Well, and actually you are hitting on something that’s really important that doesn’t get talked about enough, which is optimizing a lot of the time for a mobile first, a lot of people always try and optimize for what their website maybe will look like in the desktop version, but in reality, the majority of a lot of traffic is coming from your, uh, mobile devices.
And Google has a. Special, you know, cashing index and prioritization for mobile and how sites look. And so it has like a mobile first type of priority because that is the majority of the way that traffic is going to be responding and viewing it. So if you can really go through and make sure that your websites are also mobile optimized, that can also do nothing but help, um, usually with ranking, readability, suitability, all of that.
Dane Golden:
So I feel that, um, I feel that. Content, um, sort of duplication the idea of uploading the same,
Shelly Saves The Day:
Yeah. Oh, duplication. Yeah.
Dane Golden:
yeah. The idea of uploading the same content to the same channel or similar channels use, people used to really get dinged on that a lot. I think that that’s not so much anymore because you. In repurposing content, and even within YouTube’s own system, you can take a lot of videos now and turn them into shorts.
Just within YouTube’s own system, you’ll make a clip, right? I feel that like that’s not as, uh, important for them to, for each piece of content to be a unique snowflake anymore.
Shelly Saves The Day:
In the past, it used to be where you would want to go in and change something if you had some sort of, uh, duplicate and that was, you know, change the ending frame or add a couple seconds more so it didn’t get dinged when you first got it for duplicated content. Because if you had too much of it, especially if you’re monetized, all of a sudden it could become this issue where, You have the same video up there 6, 7, 8 times.
And what’s funny is now YouTube has turned this corner where even in some of the conversations about YouTube shorts, they’ve said it’s okay if you want to repost ones that you thought were going to do better. Ones that performed really well from, you know, a while ago, I wouldn’t do it. Probably, you know, The same one seven days in a row.
But if you had one that you thought should do better, like they kind of said, use your best judgment. It’s not completely against the rules, you know? So if you think your audience can handle it, or if there’s some specific reason, because you know, March Madness was here and you had one that did really well last year, or you talked about it in July and you want to talk about it now.
That’s a reason, you know, so they’ve kind of changed a little bit on that. From what I’ve seen in the past and even now, it’s like, well, if you want to experiment, maybe you tried one where you upload it to a different song and now all of a sudden this testing and experimentation is even encouraged a little bit more.
Dane Golden:
Okay, so I’m going to take all my tos now and upload them as YouTube shorts. Good idea.
Shelly Saves The Day:
Possibly, um, it depends. One, it’s not going to be happy if it has the TikTok watermark on it. So there are, you know, some services that you can use to try and download them. Uh, without watermarks, that is going to be one. Two, if it has music in it, you really need to make sure that you are uploading, um, maybe to the same music.
Inside of YouTube because otherwise it will catch it in the content ID process. And so each platform, even if the same song is licensed across, if it isn’t added within versus um, you know, being there when you first upload it, it can run into issues. So if you just have talking head ones, it’s really not as big of a deal.
But if you have anything with music, it’s definitely going to be a consideration for you.
Dane Golden:
And that happens a lot. It happens a lot on, um, well, it used to happen a lot like on corporate videos. Hey, we just shot some video of our yearly company party on a boat and. Now we uploaded it to our YouTube channel to show how awesome it is to work with us, and we want to work with you except there’s an ad at the front of it.
Why? Because they, there was music in the background on the boat, thus it’s copyrighted. Thus their competitor is run, running an ad in front of their video. So that, that’s a challenge. What if you have video from the YouTube? The official YouTube library and then you try to put it on another platform? Is it just for that library sometimes?
Shelly Saves The Day:
Yes. Sometimes um, Facebook will get ya, you know, even if you use music from a specific. So you really need to check where your music is coming from and what that license is going to include, because some of ’em will only be like a limited, um, set of places or a number of times. Or you have to pre-register your particular website or social media profile with that company.
To have it. Uh, when it does get caught by content, ID kind of like placed in the allow list of like, this one’s okay, we shouldn’t ding them. Or like they’re a paying customer. But that’s also another thing. Even if you pay for music licensing, sometimes they don’t let you do it across different platforms and sometimes, um, they will check that if you don’t have an active subscription and you’re still using a that song on a new video, they can then ding that one.
Although the older ones are fine.
Dane Golden:
I tell you, I had such frustration with this. Uh, I use invato elements for music, and they have a great library. However, sometimes even when I’d license some music, it would be like, oh, this is held for whatever, because it may be in violation. And then after a while, like you send them the thing and they, you say it’s okay, and then they say, fine.
And I was just like, I don’t want to ever deal with any of this. So there’s a way of filtering in invato elements for the ones that are part of the royalty license, you can license. But have no content. Id registered for YouTube and it says it’s a, it’s like the bottom filter on the left and it says not content id.
And those are the only ones I use now, even if they’re not as good as the other ones, just cuz I want to be able to use them wherever I need to use them. I’ve already licensed them. I just don’t want to be asked, is this really your music?
Shelly Saves The Day:
not only that, but then some different sites will have different licenses that you need to purchase for whether or not it’s a commercial, um, or for commercialized type of, um, viewage. So that’s just another, another layer on that, but.
Dane Golden:
So let’s, let’s talk about sort of ratios. If there’s any rule of thumb, like great, I do like we do a, we’ve started to do this podcast video again. We do this once a week. Is there a rule of thumb, like you should take every, you know, video podcast, then it should be three talks and two Instagrams and one LinkedIn, anything like that.
Shelly Saves The Day:
I think it’s really hard to be very prescriptive about something because then you may be limiting yourself or trying to. Find things to be interesting that aren’t interesting that you’re trying to make interesting. Or maybe there’s some video where there was just a ton of stuff coming off like firecrackers.
So I don’t tend to, um, think of it that way. I just tend to think of like, what was good, concise, and can fit under 60 seconds or, you know, what is something I could create into a series? And sometimes it’s going to be, you know, I did a webinar where we created. 35. I’ve done one where something, a livestream was 20, and then I’ve done one where the livestream is the same length and it’s five.
It depends. Were they, you know, talking with our audience members, were they doing an ad read? Were they doing tons of other things? None of which are particularly. Good for, um, being in short content. Um, so it really can just vary on, on that. But it can, I would say it’s always going to be at least a couple, probably a shorts or audiograms or perhaps, um, maybe a quote post, you know, for Instagram or a story.
Or maybe it’s going to be some sort of blog post, like you said. Or maybe it’s going to be a Pinterest pin or maybe an idea pin or you know, something else. It just really kind of will come with. It will reveal itself to you after you, you know, I, I, it’s like that stump or the ice sculpture that’s hidden inside, you don’t know until you get in there and start hacking away at it is kind of my,
Dane Golden:
what you’re talking about,
but it sounds
Shelly Saves The Day:
know, there’s like a big stump and a guy with a chainsaw and he’s like, oh, the statue’s in there.
I just have to get it. Or like, the marble and like, there’s a big statue and the guy’s like chipping away and he is like, oh, I, I know it’s in there. I just have to chip
Dane Golden:
saying, you’re saying the artist visualizes the end result before it’s visible to
Shelly Saves The Day:
At the end, it reveals itself to you, right? You probably have an idea, but it does reveal itself to you.
Dane Golden:
Uh, so what are the, what are the advantages and pitfalls of working with someone like you at Content Minis or some other business when you sort of say, well, I made my content and now there’s this other person. Who’s going to try to take a crack at it and, and make it something else? What’s the advantages and the disadvantages?
Shelly Saves The Day:
You know, it really comes down to some of times, uh, their temperament, openness, because sometimes people can be very controlling about, you know, how they come across, how they proceed, the message that they’re coming out. And so here comes someone who, let’s say, doesn’t know their brand or business, maybe their personality, and then just says, This is interesting.
Let’s show people this. And so sometimes there are those growing pains of, you know, it could be aesthetics wise. Um, I didn’t like this font, I didn’t like this color, I didn’t like, you know, this use of emojis. It became a little too chaotic with all of these cuts because you usually have an idea of maybe how you want yourself to be represented.
And it can be difficult then having someone else come in and be like, this is how I see you. And so there is that. How do I work with someone else? How do I let go of control? How do I communicate with someone if it’s something. That I’m not quite sure about or I don’t like, or like, how do I say? Like, oh my gosh, absolutely.
Or how do I deal with, I need something fast and you know, I only have a certain amount of time and you know, or how do I prioritize the work that I’m asking them to do? Or what is the return on my investment? Is it measured in satisfaction? Is it measured in, um, like. Post quantity, is it going to be based on the reaction of your own audience?
So it really then becomes this conversation of how do you want to define success? How do you want to, you know, work forward? H what process works best for you for review or revisions? So I would say that’s some of the, like
Dane Golden:
I, I can’t.
Shelly Saves The Day:
the pitfalls.
Dane Golden:
I can tell you one of the, the, the things that you solve, which is, it’s pretty common, and that is once you’ve made content, you’ve. You’ve, you know, you first you prepared for it and then you emotionally prepared for being on camera, and then you talked to somebody or you’ve shown something, you’re frankly sort of sick and tired of the content at that point and to, and maybe you’ve edited it at once,
Shelly Saves The Day:
Yeah.
Dane Golden:
or maybe it’s just a bit a live stream, but you just, I don’t want to sit with this anymore.
And someone else who just has fresh eyes. Add it and can, um, in writing, they call it Kill your Darlings, meaning these things that you loved and you’re emotionally attached to sometimes need to come out of the novel and not be there no matter how much time you spent on them.
Shelly Saves The Day:
We call it that in video editing too.
Dane Golden:
Oh, you
Shelly Saves The Day:
Murder. Your Dar we’re a little bit meaner. I don’t know. We use murder. We murder our darlings.
Dane Golden:
Yeah, that won’t get this banned
on,
Shelly Saves The Day:
no.
Dane Golden:
on YouTube.
Let’s not use that word. Um,
let’s,
Shelly Saves The Day:
twoit of Google search.
Dane Golden:
let’s panini it. Um, so, but, but once someone else takes a look at it, they don’t have the emotional attachment
Shelly Saves The Day:
No.
Dane Golden:
and that can be a lot faster. And they can. They, they sometimes their edits are better because they don’t care.
Shelly Saves The Day:
Yes, and they care about the finished quality in, in your happiness, but they don’t have the same romantic feeling towards the subject matter as you. And so I feel like it is a little bit freeing, and like I said, even if I don’t have interest in the subject matter, I edit it. For myself, like if I was someone who was not interested in this, how could I still make this visually and auditorially interesting to me?
And if I feel like I have done that, then I feel like that video has a better chance of success.
Dane Golden:
Uh, and there’s this other psychological thing, and I’m not sure how to describe it, but sometimes when you’ve created a video and then it needs to go to the next step, whether it’s editing it or, or whatever, in your mind, it’s already done. I’ve already done it and this other thing is the last part of it and I procrastinate because it’s already done.
Except this last part, I don’t, I can move on to something else. Cause that’s almost done. Instead of going that last mile by giving it to someone else. It’s really more like a relay race because you’ve just done as much as you can. Done time to hand the baton off.
Shelly Saves The Day:
Yeah, I kind of think of it as when you’re 95% done with a house, You know, and like, it’s that laugh last 5%, we, we call it the slog, and it’s just like all the little things you don’t want to do. Like, did you, um, spray paint the screws and the light plates to, to match the color? You know, like, did you make sure that it was nickel and not silver?
Did you make sure, you know, on the, on the fixtures and all of a sudden it’s those last little things so that you can. Put it everywhere. Distribute it everywhere. Have all of this stuff. And that is so funny because you know, you have this thing and I’m like, don’t you want people to see it? You know, it’s like working on a play and you know, getting all the characters cast and writing a script and then presenting it and then like you did it as a small run for five people.
And then you’re like, wait, don’t you want more people to actually see this? Don’t you want more people to actually come and know about this? Why wouldn’t you come here and let us like actually advertise for you? Basically?
Dane Golden:
Well, uh, content Minis is her, uh, service. Tell us, tell us how people can order it from you.
Shelly Saves The Day:
Yeah, if you go to the website content minis, it will kind of explain it for you. We keep things very casual. It’s a lot of, um, you email back and forth with me and. Hopefully now a team member that’s coming on board to help me. And, um, you can choose, you can go month to month, you can do quarterly. There’s even an affiliate program.
If you want to come in and bring in other people, we can give you a. You know, money back or you can get a production in your own service price if you’re actually a customer with us. And then we have an onboarding call and we talk to you about, you know, do you have preferences like font, colors and or fonts and colors and, you know, what’s the general vibe and.
What platforms are you prioritizing and how do you want to best communicate? You know, and we just make sure that we have access to the video files. We kind of go off to the races and we give you some files to look at and be like, Hey, we’ve done some variations. What do you think? Preferences. Um, and then we just kind of like, get to it and we just keep dropping files into, you know, this finished product.
And then we say, what do you think? Go post them. Let us know how it’s going. And we really kind of, um, just make sure that. You never have to wake up and be like, I have no idea what to post today. Or, I have no content, or I don’t have any videos. We can be like, here’s your folder that has 50. I I basically had done, you know, um, a webinar and we got 40 pieces of content.
They did a webinar for an hour and their social media person now loves me cuz they’ve never had so much content to post in their entire lives, even information about their next webinar. So I’m like, well here’s 40 shorts you can create. About stuff that, you know, people learned at this webinar and wouldn’t that be interesting to have 40 different shots at getting people interested in coming to this webinar so that you can, you know, sell your product, obviously.
So if you think about what it can do for you and the fact that you don’t have to do that, and it can just be done for you, I mean, it’s a no brainer. Call us up.
Dane Golden:
Her name is Shelly Saves The Day. Her business is ContentMinis.com. My name is Dane Golden from VidAction.tv, and this is the VidAction Podcast. Follow us on your local podcast app. See us on YouTube. We’re a lot of places now. Until next week. Here’s to helping you help your customers through video.