SAAS GROWTH HAS CHANGED
Today, SaaS Growth has changed, and digital marketers like you are getting a little stressed. Today, on average, you’ve got less time to make or break your startup before you run out of cash.
B2B AND B2C ARE BOTH DIFFERENT
Because whether you’re a B2B or a B2C, the old marketing methods just aren’t working like they used to.
YOUTUBE ADS STILL WORK
So some marketers like you are getting around this by experimenting with YouTube ads that are highly targeted to just your potential customer or user.
Because here’s the problem. It used to be that the best ways to grow your B2B or B2C SaaS platform were content marketing blogs, email newsletters, and social media.
But these are all different now.
Oh, and by the way, if we haven’t met, my name is Dane Golden from VidAction.
WATCH THE VIDEO
And unfortunately, I’m seeing a lot of digital marketers like you having these same problems with driving targeted signups, leads and sales.
So that’s why we help digital marketers, just like you, get more qualified users and customers faster by using the YouTube ads platform. Yes, I said the YouTube ads platform.
SAAS AND AI MARKETING CHANGES
Because here’s the problem for SaaS and AI marketers like yourself.
- CONTENT MARKETING HAS CHANGED.
Content Marketing traffic to your blog post is DOWN. Because on Google, users are not scrolling past the top of the page. They never get past the AI answers and the PPC ads. So they never find your organic blog posts.
- EMAIL NEWSLETTERS HAVE CHANGED.
Email platforms are putting harsher filters on your marketing emails. So it’s harder for you to reach your customers.
- SOCIAL MEDIA HAS CHANGED.
With social media, it’s getting harder to get organic reach on your posts, so you have to pay to play!
SHRINKING STARTUP TIMELINES
And all this is happening within the context of shrinking life cycles for startups. You’ve got to win fast or not at all, because on average, you’ve got less time to get enough users and customers before the market changes, or worse, you run out of cash.
SMALL BUDGET, PINPOINT ACCURACY
So how do you use a small budget to pinpoint the right customers in the shortest amount of time?
Our solution is highly targeted YouTube ads that get clicks from your best potential customers.
TARGET GOOGLE SEARCHERS ON YOUTUBE
Basically we do this by targeting people by what they’re searching for on Google, but instead of high cost pay per click on Google.com, we use the same Google Ads Platform to target those same Google searchers, except we do it over on YouTube.
HUMAN TO HUMAN CONNECTION
And because customers actually see your face on video, they feel a stronger connection to you and your service.
Here’s what David, one of my clients, said.
“We worked with a number of consultants trying to get some traction out of YouTube as a small SaaS company. And Dane was the first one that we worked with who really seemed to understand B2B marketing on YouTube. Dane had a number of strategies for advertising on YouTube that were pretty clever, and we’re starting to produce some paid leads directly from videos and I’ve really had great success working with Dane.”
Thanks for that, David.
ARE YOUR CLIENTS ON YOUTUBE?
Question: Are the customers and users of your SaaS/AI service on YouTube?
Answer: Yes. Different customers are on YouTube for different reasons. Some are on their for casual or entertainment use, some for work. But since you can target your customers on YouTube for searches they’ve done over on Google, the type of videos they’re watching doesn’t matter.
NARROW TARGETING
Most consultants don’t target YouTube ads like we do. They go broad and unfocused. We go narrow and targeted, so you only reach the people who are likely to signup or buy your service.
We use YouTube Ads in a very targeted way with very targeted message tailored to solving your customer’s specific problems.
HOW IT WORKS:
PHASE 1: DAY 1-30
DAY 1: OUR ZOOM CALL
To begin, we do a call where we go through our custom questionnaire to decide if you and I both think you’re ready for YouTube ads.
If the answer is yes, the first month is all about research and production.
WEEK 1 AND 2: RESEARCH
We research your market segment:
a. We interview you and your team.
b. We look at SEO terms
c. We track Google trends.
d. We track YouTube search trends.
WEEK 3 and 4: RECORD AND EDIT VIDEO
We help you record a very simple tutorial based screen recording demo ad about your service, right from your desktop.
PHASE 2: DAY 31-60
We test multiple, very small, highly targeted YouTube Ad campaigns to find out what works best, and we walk you through what we’re testing and why.
PHASE 3: DAY 61-90
We start to see real results from your YouTube Ad.
ANALYSIS
After 90 days, we determine together:
a. Are these results driving the actions you need?
b. Do we want to continue or adjust?
CURIOUS? ASK ME A QUESTION.
At this point, you’ve probably got some questions. Ask me your question in the form below.