Dane Golden

Dane Golden is CEO of VidAction, a video content marketing agency. At VidAction we help you up your game on YouTube for business and transform your viewers into loyal customers.

YouTube Videos Are (Mostly) Permanent

YouTube Videos Are (Mostly) Permanent

When you’re looking at your Audience Retention on YouTube, the goal is to improve your videos. But not that video. That’s permanent. You can’t just replace a YouTube video with another video. You have to upload an entirely different video. It’s permanent. 

YouTube Has 2 Kinds of Views

YouTube Has 2 Kinds of Views

YouTube actually has two kinds of views. There’s the kind that are organic—that means they were not in an ad—and there’s the kind that are paid—that weren’t an ad. And you will never know which kind is which unless it’s your own channel.

YouTube Business: Stories or Tutorial?

YouTube Business: Stories or Tutorial?

Should you do stories on your YouTube channel or tutorials? Well, you can do both in the same week. Start with a story about a particular topic – mistakes people make is a good story – and then you can do a tutorial about how to do it right.

YouTube Face

YouTube Face

 A thumbnail. When I talk about thumbnails and I say which face gets clicked, and it’s like one face is like this and one is like this. And I get so many comments of people saying they hate that YouTube face and that makes them not want to click.