Video

How To Use Facebook Live To Manage A Business Crisis

Recently, amidst a major public relations and overall business crisis with cancelled flights and major technical issues, Southwest Airlines took the world, via Facebook Live, into their “listening center” at the company’s headquarters in Dallas. Certainly they also included many other factors in their approach, from standard social media, traditional PR, customer service operators and more. …

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15 Top Brand Deal Tips For YouTube Influencers, From Tim Schmoyer Of VideoCreators

Tim Schmoyer is a longtime go-to resource for anyone growing a YouTube channel. Most people know him through his highly-followed VideoCreators YouTube channel. But he also has a family vlog, Schmoovies, that has chronicled the lives of Schmoyer, his wife, and their six children for more than 10 years. Schmoyer has made a long-term commitment …

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Essena O'neill

7 Ways Your Influencer Marketing Could Be Breaking The Law

When you see a celebrity on a TV commercial talking about a product, you always know for sure that they’re being paid for their endorsements. But what about YouTube and Instagram influencers, and those on other social media platforms? Is there a reasonable expectation that people will know the difference between when they’re just expressing their …

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Why Brands Should Care About Earned Media on YouTube – With Dane Golden

The VidPow Academy brings you Octoly’s VP of Marketing Dane Golden to discuss the importance of earned media on YouTube for brands. – Check out Octoly – Check out VidPow Brands often don’t realize that usually around 90% of what’s being said about them on YouTube is coming from creator/influencers, not the brands themselves. So …

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